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Edito a cura di Cielle Srl, via Toniolo, 6 - 31030 Pero di Breda di Piave - Treviso - Italy
Tel. +39 0422 60 50 - Fax +39 0422 600 060 - www.cielle.it - cl-business@ciellecnc.com
Direttore responsabile Luigino De Lazzari Aut. Trib: di TV n.ro 1052 del 21/01/1998

Edited by L. De Lazzari

Excuse me, am I late for the bus?

Let me open the editorial for the spring edition of CielleNews with a simple anecdote about something which happened recently.

The staff of a company (one our customers) includes a very keen technician known for the preciseness with which he carries out his duties. He’s one of those highly professional, scrupulous people, whose capabilities and dedication are a great asset for the company. The machines he looks after are a manufacturer’s dream come true. Extremely clean, in perfect running order, and shiny (the way machines are when used a great deal over long periods of time; you might even say such machines are more beautiful now than they were when they left our production lines!).
For people like us, who construct machinery, it’s just marvellous to see our machines in such great condition after decades of service. Our sensation can be compared to what parents feel when they pick up their children again after summer camp or a camping holiday organised by the parish. There they are, smiling, healthy, and perhaps they’ve even put on a bit of weight! What could be more pleasing than that? At a glance, we can see how old the machines really are. One goes back to 1988. Another goes back to 1991, and the last one goes back to 1994. Who knows how many hours of service they’ve put in!? But how nice it is to see them still in perfect working order!
One of our latest machines had just been installed alongside these ‘grand old ladies’. The start-up for the new machine (late 2009) had been completed, and the technician (the good one we were talking about) sang its praises over and over again. He loved its processing speed and was visibly excited as he repeated, “Now we can actually do something!” As though he’d been doing nothing for the last twenty years so! When we all knew how dedicated a worker he’d really been!!!

It’s a simple story, but I reckon it says a lot. I thought I should tell it to you at the start of this new season. Machine capacities have risen at an extraordinary rate, and the same goes for speeds. The same technical gap that we once saw between manually operated pantographs and the digital machinery of the 1980’s and 1990’s is to be seen here too, between the older machines and today’s. It is not just a question of speed of production. There’s the software writing, too, and the philosophy behind construction, and the range of potentials opened up. Even when constantly upgraded and perfectly maintained like the machines under the care of the technician we were talking about, these machines can no longer compete with the latest generation. It’s a totally different world. It’s a universe the criteria for which are different, and one in which an infinite range of possibilities for use have arisen. Twenty years ago, buyers bought functions. Nowadays, buyers are strategic. They buy potentials, i.e. the ability to adapt to a changing marketplace. When you buy a new pair of shoes, you suddenly realise how worn out your old ones really were. There they are, on the floor beside you as you try the new ones on, and the question that immediately comes to you is, “What on earth was I thinking about going around the place in a pair of shoes like that?” But, just a few minutes ago, you didn’t think they were really all that old or worn out at all! It is vital for us to realise that the value of machines today must be reckoned in terms of what they CAN do, as opposed to what they actually do. Old machines, even when maintained perfectly, will not help us in our efforts to meet the challenges of an increasingly variegated, dynamic market. We must be very careful. Technology is, in this sense, like a bus full of opportunities and solutions. It would be unwise nowadays to think you’ll reach your destination on foot (perhaps your shoes are polished perfectly, but that doesn’t make them any younger!). Cielle is at your service. So you won’t have to say, “Excuse me, am I late for the market?”

Viscom Regional events provide those attending with an opportunity to benefit from an extensive programme of technical and marketing seminars with solutions enabling proactive approaches to today’s marketplace .A further aspect which will arouse considerable interest consists in the live demonstrations, which CIELLE will also take part in...

We take advantage of the usual slot provided by CielleNews to inform our customers that DICIELLE has purchased the AKIS brand. AKIS is a manufacturer of engraving utensils with a long track record...

An additional feature is now available for the ClTerminal work environment: the possibility to use modern surface filtering instruments...

In the 3rd edition of CielleNews 2009 we described CIELLE’s important innovation for digital printing in great detail. Obviously we are referring to Flying Precision Cutting (FPC), automatic registering technology for printed materials...

HELIX, the machine manufactured by Cielle in collaboration with National Optronics, presented at MIDO in Milan.

Commercially launched in North America last year, HELIX will now be distributed worldwide by the German group, SATISLOH.

The following impressions were kindly provided by Andy Huthoefer, CEO, National Optronics.

“Satisloh e National Optronics, both companies affiliated with the French company, Essilor International, a leading company in the optics sector, were exhibitors together at the MIDO trade fair (International Optics, Optometry and Ophthalmology Exhibition) in Milan.
On March 5-7 2010 they exhibited their avant-garde equipment at the trade fair technology pavilion. The Helix five-axis finishing system (a joint Cielle and National Optronics development) was one of the ‘star’ features at the stand. It generated considerable attention among international visitors. Helix is the most versatile finishing machine currently available on the market. Its footprint and power ratings are lower than what the competition offers. This is also true also in terms of investment. Helix is an industrial finishing workstation (self-loading option available) designed for basic finishing and complex processes which conventional laps can’t handle. Its five-axis technology enables extreme versatility by variable angle processing for all finishing modes including bevelling and boring.
In an auditorium at the stand, during the MAFO (manufacturers’ forum) conference held concurrently, presentations were organized to provide in-depth information on the advantages of the Helix system. Many potential customers turned up at both exhibition areas. Helix is already on sale in North America and will become commercially available worldwide starting this summer.”

HELIX

Above: a photo of the HELIX system at the Satisloh stand

Cielle Srl, via Toniolo, 6 - 31030 Pero di Breda di Piave - Treviso - Italy
Tel. +39 0422 60 50 - Fax +39 0422 600 060 - www.cielle.it - cl-business@ciellecnc.com