Presenting Viscom 2009
Great new ideas are ready and even more are on the way for the 21st international exhibition of visual communications and services, to be held in the Exhibition Centre in the Rho district of Milan from the 5th to the 7th November.
Just like previous editions, Viscom Italia 2009 is going to unmissable for anybody working in visual communications: Large Format Digital Printing – Signage – Billboards - Neon P.O.P. - Digital Signage - Communications – Point of Sale Articles, Promotional Articles, Screen Printing – Pad Printing - Embroidery, Promotional Clothing, Engraving – Light Milling, Sport Awards, Event Services.
This year’s edition of Viscom will be specially dedicated to architects, designers, interior decorators, packaging and digital printing, and plastics manufacturers.
Need another reason to go? More than just another exhibition, Viscom is a truly exciting event because, in addition to the usual stands, the event will be hosting the following seminars on marketing, technical teach-ins and live demonstrations:
1. DIGITAL SIGNAGE - An area dedicated to this new, innovative and dynamic form of visual communication based on technology of the latest generation. Digital signage features tools like interactive advertising, video posters, electronic screens, video projectors and mobile devices, interactive kiosks and much, much more.
2. VISUAL COMMUNICATION FORUM - An exclusive opportunity for keeping up to date, in which technicians, sales personnel, creatives and marketing experts from the world of visual communication will be sharing their experiences in practical demos and marketing sessions designed to provide inspiration and ideas for using the latest technologies and marketing strategies to improve your own business.
3. VISCOMLAB - A stage for live meetings between operatives and their market, promoting understanding of the latest solutions and new technologies.
4. MATCHING - In this digital age, when information is easily available 24 hours day, customers and suppliers still need to get together “face to face” to have really meaningful contact. Face to face meetings in a special dedicated area inside the stands.
Cielle will have a genuine engraving lab at VISCOMLAB, with famous figures creating different products every day, with special emphasis on plastics, architectural models, decorative products, braille plaques and tactile maps for the visually impaired.
Cielle looks forward to seeing you in Hall 1, stand F21-G30… See you at VISCOM!
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News
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Customer corner
Special software
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News |
| THE ‘‘VISCOM REGIONAL’’ SEASON COMES TO AN END |
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As in previous years, Cielle Srl has played an active role in this year’s Viscom Regional season, covering the three regional events associated with the most important exhibition of visual communications.
The events were held in the conference centres of top hotels in Rome, Bari and Bologna, and attracted over 1500 visitors... |
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| AN INTERESTING WORKSHOP ON CO2 LASERS |
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| On Saturday 23rd May 2009, Cielle held a workshop dedicated exclusively to CO2 laser technology at its head offices in San Biagio di Callalta in the province of Treviso... |
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| DICIELLE: A POINT OF REFERENCE FOR THE CUSTOMER |
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In recent months DiCielle has been working hard to extend its product range and offer customers an even wider choice...
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Customer Corner |
| PRESENTING PICCHIANI & BARLACCHI COMPANY |
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Picchiani & Barlacchi was established around 1902, in the early years of the last century.
In over 100 years of intense activity and production, the company has remained faithful to centuries of glorious Tuscan and Florentine traditions...
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Software Special |
| NEW LASER POINTER |
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IncicamISO and ClTerminal software now include functionalities for using the new ‘‘laser pointer’‘.
At a hardware level, the laser pointer consists of a device installed on the head of the machine that emits a precision beam of red light on to the machine table...
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| THE ‘‘VISCOM REGIONAL’’ SEASON COMES TO AN END |
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As in previous years, Cielle Srl has played an active role in this year’s Viscom Regional season, covering the three regional events associated with the most important exhibition of visual communications.
The events were held in the conference centres of top hotels in Rome, Bari and Bologna, and attracted over 1500 visitors.
Brigitte Hunt, Exhibition Director for Viscom Visual Communication, reported that ‘’Against a backdrop of economic crisis, operatives are looking more closely at events offering meeting points for experiences, ideas and people capable of helping businesses tune into consumers’ purchasing decisions. We’ve certainly got the formula right, as the success of these Viscom Regional events proves.’’
Cielle believes that Viscom Regional events offer a fantastic opportunity for forging new business relationships and for updating and exchanging ideas with visitors and experts on important topics of the day.
This year’s three events have enabled Cielle to illustrate ways for local businesses to distinguish themselves, improve competitiveness and survive the crisis.
Cielle held the Live Demo-Seminar entitled ‘‘Dai un taglio netto, nobilita il tuo lavoro’‘ (‘‘Making things clear cut and adding value to your work’‘) at each of the events. The seminar, presented by Luigino De Lazzari and dedicated to modern cutting technology, focused on the delicate phase of production when a bad cut can spoil the product and ruin the entire job.
Various cutting techniques can be applied to different materials, including conventional cutter, tangential blade, and laser cutting. The seminar put across the fact that each material requires a specific cutting technique, and each technique a specific tool.
The theoretical seminar was followed by a series of practical demonstrations. Work on display included an AluGbond display engraved with a CO2 ULS Versa Laser 3.50 machine, and cut with an Alfa 50x35 cutter pantograph, and a Plexiglas ‘‘idea’‘, inspired by kinetic art and made with the help of artist Ennio Chiggio.
Overall, Cielle is delighted with the success of the events and is already planning for the coming Visual Communication 2009 exhibition in Milan.
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| AN INTERESTING WORKSHOP ON CO2 LASERS |
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On Saturday 23rd May 2009, Cielle held a workshop dedicated exclusively to CO2 laser technology at its head offices in San Biagio di Callalta in the province of Treviso.
Cielle presented the Sigma 200x300 engraving machine which boasts a generous engraving area (2x3 metres), is capable of engraving plastic, wood, glass, leather and metals, etc., and is ideally suited to the engineering sector.
The Sigma 200x300 was used to perform simple operations on panels of various materials. Each participant at the event also received a small plaque, in wood or Plexiglas, made there and then using the machine.
The Open House also presented the ILS and VLS 3.50 machines from Universal Laser System (the U.S. company for which Cielle is sole distributor in Italy).
These two machines are CO2 laser engravers of small (600x300 mm) and medium size (900x600). Extremely versatile, they satisfy the needs of many applications, especially in the promotional and personal sectors.
The Open House was well attended, and attracted many regular customers. The event also provided the opportunity to lay down the foundations for new commercial relationships and to satisfy the curiosity of a large number of visitors concerning the capabilities of these machines.
Once again Cielle saw that the public attending the workshop, engraving specialists and laymen alike, is quickly learning to understand and appreciate the benefits of these high-tech machines.
  
  
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| DICIELLE: A POINT OF REFERENCE FOR THE CUSTOMER |
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In recent months DiCielle has been working hard to extend its product range and offer customers an even wider choice.
In particular, we have introduced new products in the fields of modular signs and sublimation, plus a number of top quality articles (all made in Italy) like keypads, spacers, etc..
DiCielle also supplies Cielle with products for creating automatic Braille machining devices.
Continuing growth in our product offering is being facilitated by two main factors:
1. versatile and attractive advertising using web-marketing tools;
2. the courageous decision taken in March 2008 to hold prices steady on many products until the end of 2009, and to absorb increased costs from our own materials suppliers.
This important decision, taken to avoid impacting commercial strategies at a difficult time like the present, has allowed DiCielle to maintain a trend of constant growth, and to meet customers’ needs more effectively than ever. |
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| PRESENTING PICCHIANI & BARLACCHI COMPANY |
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It can easily look as if the amazing potential of modern machines, their multiplicity of accessories and sophisticated software have killed the art of engraving. This, however, is not true: experience and skill still give added value, so much so that certain products are still works of art.
This edition presents the firm of Picchiani & Barlacchi, and extends our thanks to Mrs. Chiara Montauti, owner of the company, for sending us one of their products, created using a ‘Gamma’ pantograph engraver from Cielle.
Before we begin, let us remind you that if you would like to see an article on your own company appear in ‘‘Cielle News’‘, all you need to do is send us a profile of your company and a particularly significant piece of work, either by conventional mail or by e-mail to cl-business@ciellecnc.com.
Picchiani & Barlacchi was established around 1902, in the early years of the last century.
In over 100 years of intense activity and production, the company has remained faithful to centuries of glorious Tuscan and Florentine traditions.
Picchiani & Barlacchi is organised in a number of independent workshop-departments coordinated by a single technical and commercial management group.
The company’s personnel is highly qualified and boasts vast experience. To train up a master engraver requires years of patient apprenticeship and continuous guidance, without which the quality that distinguishes Picchiani & Barlacchi simply cannot be achieved.
The company’s output is extensive, varied and complex, and mainly serves the cold forging and metalworking sector.
In particular, the company produces artistic medals, plaques, trophies, badges, decorations, enamels, artistic engravings, cups, and promotional merchandise, etc..
The first time you set foot inside Picchiani & Barlacchi, you are inevitably struck by the number, complexity and newness of the equipment, plant and machinery used to guarantee quantity and quality, and to keep pace with the latest manufacturing techniques.
Very soon, however, you realise that even the most advanced technology would be of little use without the continuous contribution of experienced and skilled engravers. Back in 1902 the craftsman’s dexterity was the sole means of production: even today it is essential to adding that touch of artistry that distinguishes Picchiani & Barlacchi and gives the company its unique reputation nationally and internationally.
Over the years Picchiani & Barlacchi has recorded the passage of time and Italian history with medals commissioned by public and private bodies, companies, numismatic clubs etc., to record important events.
Considered as an object of art throughout the Renaissance (especially those bearing portraits of the nobility), medals subsequently fell into disuse. More recently, however, they have been re-evaluated and have re-acquired their erstwhile prestige. When you realise how many personalities and monuments of the past have been preserved only as figures on medals, it is easy to understand their historical value. As a result, most commemorative medals have become tiny works of art, created with the same love and passion as far as larger sculptures, by artists of international repute.
Masters of the calibre of Pietro Annigoni, Antonio Berti, Marcello Tommasi, Giuliano Vangi, Iorio Vivarelli, Guido Veroi and Laura Cretara have contributed to many exhibitions over the years, promoting the medal as a form of sculpture to a wider public and spreading understanding of it as a form of art.

Detail of the medal.

The face and back of the medal.

Mr. Mario Rinaldi instructing a young engraver.
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Picchiani e Barlacchi's web site |
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| NEW LASER POINTER |
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IncicamISO and ClTerminal software now include functionalities for using the new ‘‘laser pointer’‘.
At a hardware level, the laser pointer consists of a device installed on the head of the machine that emits a precision beam of red light on to the machine table.
The laser pointer allows operators to verify the real position of the work from reference on it.
At a software level IncicamISO has been given extra functionalities to permit the operator to use parts of the vectorial drawing as markers (hairline crosses). The position of these markers is written to the ISO file and transferred to Cielle’s engraving software (ClTerminal).
At the start of engraving, the program automatically asks the operator to position the laser pointer at the exact location of each marker. The software thus acquires the position and modifies the engraving paths so that the machine engraves accurately according to the real position of the work piece.
The laser pointer allows the operator to clamp and engrave all sorts of work quickly and easily.
  
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